ABOUT

Richard Siddle is an award-winning business editor with over 25 years experience working across a number of fields including drinks, computing, grocery retail, convenience and travel. 

As well as running his own editorial and business consultancy he has just launched his own B2B website for the premium on-trade, www.The-Buyer.net, with his business partner, Peter Dean. 

Prior to setting up his own business he was editor of Harpers Wine & Spirit where he was widely recognised for having turned one of the UK’s oldest publications in to an agenda setting, must read for the drinks industry. 

Throughout his career Richard has built a reputation for campaigning journalism that gets to the heart of the business issues that really matter to his readers. 

Richard has been particularly successful in championing the causes of small retailers and businesses across the different channels he has worked in.  

A finalist six times in the prestigious PPA Awards – the Oscars for the magazine industry - for campaigns covering issues as wide as violent crime against local retailers to bootlegging of alcohol and tobacco. 

At Harpers he was responsible for helping set up a series of Best Practice Guidelines by which independent wine merchants could work in a more transparent and collaborative way with their suppliers. 

Richard has a strong track record of creating content and that really help his readers better understand the opportunities for their business and the communities they serve. 

He understands the crucial touch points that affect all businesses. 

He has been responsible for developing a range of initiatives, from conferences, summits and award programmes, that not only help those communities and their businesses, but brings them together to better understand their collective needs. 

 

See your business through The eyes of a journalist

Richard is now running his own business and media consultancy offering advice to companies on their communications strategy as well as carrying out contract publishing and freelance writing. 

Richard can help businesses and individuals determine, define and then best tell their story to their customers and the media.
With such an extensive journalism background Richard is ideally placed to highlight what it is about your business that will appeal to the right journalists in the media outlets you want to reach.

 

Richard can help you:

  • Develop a cost effective media strategy for your business that gets you the coverage you need
  • Establish what media support, communications and content strategy you need
  • Implement that media strategy in to your business through print, online and social media
  • Create innovative, appealing website content with direct relevance to your customer 
  • Push and share that website content with carefully created posts on the right social media platform
  • Ensure your media strategy is aligned to the skills within your business so that you can take control of the messages you want to send out
  • Deliver your media strategy direct to the people that matter, with the right content targeted at their business needs

 

Richard can help you look at your business like never before

The chance to discover what your business looks like from the other side of the editorial fence.

The opportunity to take those insights and turn them in to a highly effective and profitable media strategy for your business.

If you are intrigued to find out what difference Richard can make to your business then please get in touch. 

 

Contact Richard at richardsiddle@btopenworld.com
Or get to know Richard on social media:
Twitter at @richardsiddle
linkedin.com/richardsiddle