Who better to write your company advertorial than an experienced business editor whose day job has been to research and compile company profiles.
Richard is able to sit down with you or your team and determine the best way to define and then tell your story based on the audience of the publication or website you are working with.
Richard has recently worked with different publications and wine and spirits companies to produce advertorials for:
Edinburgh Gin: Imbibe magazine
Here Richard was able to succinctly get to the heart of the story of this artisan gin from Scotland which is looking to gain awareness and distribution around the country.
Bacardi Legacy Cocktail Competition: Imbibe magazine
Richard was asked to help create an advertorial to help promote and draw attention to this global competition for leading bartenders with this initial advertorial to flag up the UK regional heats and what bartenders would be expected to do to take part.
Susana Balbo Wines: Decanter
Richard worked with the marketing manager at Susana Balbo Wines, Ana Lovaglio Balbo, to look at how best to tell the story of the re-launch of her mother's wine range, Crios. He helped write a two page company profile for the magazine which he then re-purposed and edited to work as an online advertorial on Decanter.com that would work well and be picked up by search engines.
The brief here was to create a double page spread to examine how premium chocolates, Godiva and Du Rhône Chocolatier, pair and match with leading whisky and Cognac brands, The Macallan and Tesseron, by taking a look at their history and unique production processes.
If you need help deciding what messages or key themes you want to include in your advertorial then let Richard help you get to the heart of your story.