Q Awards Weekly Wrap: Why it's good to Go Sober for October and the 25p Byron burger

It has been another lively week in the world of food and drink. Here's an edited version of the weekly wrap of food and drink news I do for the Q Awards, which hosts the annual Quality Food and Quality Drinks awards

Highlights this week included news of a 25p burger from Byron, how rugby fans are staying at home and munching on premium snacks and Prosecco for the big games and why so many people are giving up the booze for October to help raise money for cancer.


Rugby World Cup fans gorge on snacks at home and ignore the pub

Rugby fans are preferring to stay at home and stock up on posh snacks and food rather than head to the local pub or bar to watch the Rugby World Cup.

The new research by Asda claims that almost 50% of rugby fans are entertaining at home and willing to splash out gourmet snacks and cheesboards.

This could be bad news for pubs, bars and restaurants with the final of the World Cup not due to take place until 31 October.

Asda’s research of 1,000 adults found that nearly a third said they were shopping for premium party food and canapés. But it is pizza and crisps that are keeping the majority of rugby fans fuelled for the big games.

It is not just beer that fans are turning to with 15% of men choosing to drink wine such as Prosecco and rosé. “Whilst we’ve seen the usual party foods such as pizza fly off the shelves for the Rugby World Cup season, it’s interesting to see a more gourmet trend for canapés, cheese boards, wine and prosecco for such an intense sporting tournament,” said Asda.


Roll up, roll up and get a Byron burger for just 25p…one day only

Yes you have read that right. The increasingly popular and increasingly widespread Byron premium burger chain is offering its customers the chance to buy any of its burgers next Tuesday for just 25p.

This one day only offer is to mark its new link up with the One Feeds Two charity that that helps raise money and provide children in developing countries with a school meal every day.

As of next week Byron will be donating the equivalent of 25p from every burger it sells to the charity, providing a child somewhere with a free school meal.

To claim your 25p burger on Tuesday you will need to have become a member of the Byron Burger club by 9am that day.


New website offers special deals and food trails to Michelin pubs

You can stay in Great British Menu winner's pub the Kingham Plough via the new www.innplaces.co.uk website

You can stay in Great British Menu winner's pub the Kingham Plough via the new www.innplaces.co.uk website

If you are looking for a half term or autumn break and fancy staying in a Michelin-starred or gourmet pub then why not check out a new website, www.innplaces.co.uk.

The new site has been pulled together by former editor of the Sawday Pubs & Inns guide, David Hancock, and is being launched with an initial 73 pubs to choose from, according to hospitality news site, Propel.

To be included on the new site pubs must have been recommended and inspected by the Inn Places team of travel and food writers.

The plan is to build the number of pubs on the site up over the coming months, but will be based around recommending top quality establishments with a good food offer.

Pubs already featured on the site include Michelin’s Pub of the Year 2014 the Greyhound on the Test in Hampshire and Great British Menu 2014 winner Emily Watkins’ pub the Kingham Plough in Kingham, Oxfordshire. Other pubs include the Michelin-starred Pipe & Glass in East Beverley, Yorkshire, The Star at Harome, North Yorkshire and the Red Lion, East Chisenbury, Wiltshire.

Each pub has also been chosen for having a food trail of other quality food pubs, restaurants, cafés, deli’s, farm shops and local food and drink producers and suppliers to the pub in question.

Anyone booking through the www.innplaces.co.uk site will be offered some sort of incentive be it a room upgrade, afternoon tea or pre-dinner cocktail.

Hancock is quoted in Propel as saying: “Britain’s top pubs with rooms now offer an increasingly discerning public a stylish alternative to a faceless, budget travel inn, a faded town-centre hotel, or a large, impersonal and often expensive country-house hotel.”


Borough Market plays host to new British Museum of Food

If you are travelling in London later this month and fancy a cultural food experience then check out the new British Museum of Food which is dedicated to the history, evolution, science and event art of food.

The site has been devised, designed and implemented by the highly creative Bompas & Parr design studio formed by Sam Bompas and Harry Parr.

The duo have been responsible for some of the most daring and ambitious food and drink concepts and pop-up sites including rooms made completely out of jelly, ice creams that glow in the dark and cooking steaks by lightning,

Their museum of food is open for three months from 23 October and will then be looking for a new home. Situated across two floors of a building within Borough Market, close to London Bridge train station, the museum will be looking to collaborate with traders in the market to have fresh food as part of the exhibition. It hopes to give visitors an inspirational tour of the role food plays in peoples’ lives with insights into nutrition and health and has aspirations to act as a centre of innovation on future food trends.


Go Sober for October and raise money for Macmillan Cancer


A new Go Sober for October campaign has started this week to help raise money for the Macmillan Cancer charity with thousands of Brits giving up the booze for the next 31 days.

The high profile campaign has already captured the imagination of the public and works on a similar "word by mouth" publicity campaign as the Movember initiative in November  to raise money for charity by growing a moustache.

Already nearly £800,000 has been raised and over 55,000 people have signed up the official Go Sober website.

Restaurant bar and pub groups are seeing the initiative as a great opportunity to showcase the great selection of non-alcoholic drinks and cocktails they now offer with a number of high street chains putting on special menus and offers to help those on the Go Sober campaign.

You can get involved in Go Sober for October by either donating at the website or by signing up and looking to raise money for your efforts.



Australia's McGuigan wine hit TV screens with new campaign


Australian wine brand, McGuigan Wines, has this week launched a new major TV advertising campaign with the simple message of when you are going to a party or social event then make sure you "Bring a McGuigan" with you.

The campaign, which will also be run in Ireland, includes both a TV advert, a cinema ad and spots on commercial radio. It will also hope to tap in to social media and sharing online with  as well as three 20-second online videos.

It looks to move away from traditional wine brand TV adverts based around vineyards and bottles of wine and play on the more humorous campaigns used by beer brands, particularly Australian beers.

McGuigan is named after the four-generation Australian wine family of which current chief executive, Neil McGuigan is a three time International Winemaker of the Year.

McGuigan wines is part of the Australian Vintage wine group.