Richard is working with independent wine merchant, Edgmond Wines, to help develop a content and website strategy that will help build the profile and put the focus on the individual wineries and winemakers that managing director, Preet Sahota, has signed up for this exclusive site.
Richard has been working with Preet on the website navigation so that it helps draw in potential customers with regular stories, interviews and information on each of the premium wineries that Edgmond Wines has sourced for the UK market.
The project has also given Richard the opportunity to get to know some of the key winemakers, even visit their farms and wineries in South Africa, in particular, so that he can understand their wines, their stories, and then hopefully bring them alive and make them relevant and interesting for Edgmond Wines' customers.
Preet Sahota said of the contribution Richard has made to his business:
"As a business, we have been dependent on a small but high value private client offering along with local customers for our shop.
"It was our desire to expand our presence online and to target new customers. With Richard’s help we have successfully increased our footprint online and better utilised social medial platforms. All of this has helped spread awareness to more consumers.
"Richard has been instrumental in our recent successes and we look forward to continuing our business relationship in the future."